SPARK: Subscription-Based Parking Management for Small Sites

SPARK: The Subscription-Based Parking Management System for Small Sites

August 28, 2025

A Smart, Affordable Parking Solution for Hotels, Offices, Residences, and Retail

In today’s mobility landscape, small-site parking facilities need big capabilities but without the heavy costs or complexity of traditional systems. SPARK, Orbility’s new subscription-based parking system, delivers a simple, affordable, and future-ready way to manage parking operations.

Whether it’s a hotel, office building, residential complex, or retail site, SPARK combines license plate recognition (LPR), cashless payments, and a cloud-based parking management platform to make parking easy for operators and seamless for users.

The Challenge: Small-Site Parking Comes With Big Expectations

Operating a smaller car park doesn’t make the challenges any smaller. Limited staff, tight budgets, and fluctuating demand make it difficult to run efficient operations. Meanwhile, drivers expect fast, contactless entry and flexible payment options.

Traditional parking systems are designed for large facilities and can be complex to operate and maintain, leaving smaller parking owners without a suitable solution.

The Solution: SPARK, Parking-as-a-Subscription

SPARK is Orbility’s answer to the small-site challenges. Delivered as a subscription service, it removes the need for heavy capital investment and offers a predictable monthly cost structure. By combining License Plate Recognition (LPR), cashless payments, and a web-based management platform, SPARK offers a turnkey solution that’s easy to deploy, maintain, and future-ready.

Already live at a Campanile hotel in Gennevilliers, France. SPARK has reduced operational overhead while improving guest satisfaction. The hotel reported smoother check-ins, fewer parking complaints, and a noticeable boost in customer feedback thanks to the fully automated system.

Read the full Campanile case study here

Key Features and Benefits

1. Frictionless Access with License Plate Recognition (LPR)

Automatic entry and exit using license plate scanning.
Example: A hotel guest drives in is instantly recognized, and the correct tariff is applied.

2. Cashless and Contactless Payments

Secure, cash-free transactions with multiple payment options.
Reduced reliance on cash handling, fewer maintenance issues, and higher security.

3. Cloud-Based Parking Management Platform

Manage your facility from anywhere via a web-based dashboard.
Live monitoring, reporting, remote control, and permit management.

4. Advanced Optional Features

Pre-booking for drivers who want to reserve a spot in advance.
Permit management for residents or employees.
Analytics to optimize occupancy and revenues.

Why Choose a Subscription Parking System?

SPARK makes advanced parking technology accessible to sites that previously couldn’t justify the cost of traditional solutions. By switching to a subscription model, operators:

Avoid heavy upfront investments.
Gain predictable operating expenses.
Improve efficiency and customer experience.
Future-proof their parking operations.

Conclusion

SPARK is changing the way small sites think about parking. With a simple subscription model, no heavy investment, and the right mix of automation and control, operators can finally focus on running their business instead of managing a parking problem.

And it’s not just for offices, residences, or retail. SPARK also brings real value to hotels. Read our full article on SaaS parking for hospitality.