Spark Study Case: Campanile Hotel in Suresnes
In just days, the hotel replaced its outdated system with SPARK — a digital, ticketless, and cashless solution that improved operations and guest experience, all without upfront investment.
Running a small hotel, office building, or retail site comes with its own set of challenges. Parking often ends up at the bottom of the list until it becomes a daily headache.
Traditional Parking Management Systems (PMS) and Parking Access and Revenue Control Systems (PARCS) were built for large airports, city garages, or shopping malls. They’re powerful, but also expensive, complex, and often oversized for a site with just a few dozen spaces. On the other end of the spectrum, simple access control doesn’t provide the flexibility or customer experience that today’s drivers expect.
So where’s the middle ground?
This is where cloud-based parking systems step in. Designed to bridge the gap, they offer the essential features of smart parking without the heavy upfront investment or technical headaches.
They’re reshaping the industry by providing operators with a low-risk, subscription-based model that’s fast to deploy, easy to manage, and built around the user experience.
The move toward the cloud isn’t unique to parking — it’s part of a much larger digital shift. Across industries, software-as-a-service (SaaS) is replacing traditional, hardware-heavy setups. Gartner predicts that by the end of this decade, the vast majority of enterprise IT spend will be cloud-driven. Orbility is simply catching up.
For operators, this means two things:
1. Drivers now expect digital-first services. From hotel bookings to food delivery, customers are used to seamless apps and instant payments. Parking is no different they want to reserve, pay, and exit without hassle.
2. Smaller operators have more options than ever. In the past, advanced parking technology was out of reach for a 50-space garage. With cloud-based parking systems, the same innovations are now accessible at scale and price points tailored to smaller sites.
For smaller sites, the benefits of cloud-based parking are compelling:
Like any technology, cloud parking has its limits:
Cloud-based parking systems aren’t built to replace the advanced infrastructure of an airport or mega mall. But for hotels, office buildings, and retail sites, they offer exactly what’s needed: a practical, cost-effective, and user-friendly way to modernize operations.
With market adoption accelerating and customer expectations shifting toward digital-first services, cloud-native parking is no longer just an option, it’s becoming the smart standard.
Curious how this model is already transforming the hospitality sector? Read our article on subscription-based parking for hotels.
In just days, the hotel replaced its outdated system with SPARK — a digital, ticketless, and cashless solution that improved operations and guest experience, all without upfront investment.
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